Marcus and his wife were relaxing at a royal garden party in London, Lord Mountbatten should stroll over and present them to the queen and other members of the royal family. Marcus, the provincial merchant who had been voted the ugliest boy in his high school class, who had suffered from anti-Semitism at Amherst College and who became more of a celebrity than most of the oil millionaires who sauntered through his stores.Īnd so it was only natural that once, when Mr. Thus titillated, the customers, both rich and not-so-rich, kept coming back for more. To reinforce that notion, the company's catalog once had a page entitled ''How to spend $1,000,000 at Neiman Marcus,'' with a shopping list ranging from rare furs to an 18-karat gold needle. It suggested that they could buy quantities of costly Neiman Marcus goods with the comforting certainty that everything was truly first class. That emphasis on quality, luxury and rarity appealed to newly rich customers who were uncertain in matters of taste. His idea of the best was enshrined in Neiman Marcus's inventories over the years, and it included such sumptuous items as authentic Chinese junks at $11,500 apiece, his-and-hers Beechcraft planes, and scarves made of a supersoft fabric called shahtoosh, which came from the neck hairs of Himalayan goats. It was one of his many ways of calling attention to the wares purveyed in his famed Dallas specialty store and its sister emporiums. ''I have the simplest taste I am always satisfied with the best,'' Mr. Stanley Marcus, whose verve and flair in running the Neiman Marcus stores made him one of the world's best-known retailers, died yesterday at Zale Lipshy University Hospital in Dallas.
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